Djeco

In the Djeco family, honour goes to the mother, Véronique Michel-Dalès. She created her small company in 1954, a time when
few women embarked on adventures of
this kind.

She devised educational games such as Le loto des quatre jeudis and Ma maison des puces. Djeco’s games are attractive, intelligent and fun at the same time. They have been hugely successful and won four Oscars for toys in the 1960s. The company name is a reference to the gecko, the lucky lizard.

The family business was put to bed for a while as Frédéric grew up... In 1989 the young man decided to reawaken the company and make the family business his playground. He set up his offices in the former warehouse. In the beginning, he visited the four corners of the earth, importing toys that did not yet exist in France, and his global vision still pervades the little French company.He then began to dream of toys that were not on the market. All that remained... was to create them!